Quick Tips to Help you Qualify Leads in Ms Outlook

The task of garnering leads invariably forms

the core of any marketing process and a lot of resources and effort is placed into the activity. However one also needs to qualify the leads in the system to streamline the marketing process. In case leads are not qualified then a lot of energy would be wasted pursuing prospects that are unlikely to materialize at any given stage. The process of qualifying leads is based upon garnering the interest of the prospects and evaluating his or her capacity to make a purchase decision at a later stage. Other factors that go into qualifying a lead include possible product choices before the prospects and probability of your offering coming across as the preferred choice. Now if you are using the Ms Outlook email client for managing leads then you would be surprised to know that it comes with potent features to help you rate your leads. Let’s see how this can be achieved in the latest iterations of the Outlook client that comes loaded with the Business contact manager feature.

Rate your leads in the Business Contact Manager

To start with you need to visit the Sales tab in the Business Contact Manager in Outlook and then head to the Leads option. Under it, just select any record and double click on the same. Next in the record go to the Lead Score area and check the option that marks the lead meeting the specified criteria. With every criteria option that you mark the score or rating of a lead would go up while leaving the boxes unchecked will bring down the score.

Now you can also customize the basis for scoring by visiting the Scoring Criteria choices. Based on the importance of a parameter you can give it a weight say normal or high. The weight you assign to specific criteria makes an impact in the overall score of a lead. Outlook offers you several choices to play with. In some case you may choose to put a fixed lead score to override the existing scoring system. Moreover when you are customizing the lead score you also get the flexibility to check markers like “Referral” or “Contacted us initially” to add pointers to specific leads. Rating leads can prove to be very useful in streamlining your marketing process. The highest scoring leads can be assigned to your best resources and can be focused upon.

An Outlook crash can compromise your lead data

Of all the hassles that you can typically expect while working on your PC, an Outlook application crash is counted amongst the most severe ones given its potential to risk the encompassed data. Imagine a situation where all your important business emails and leads you have painstakingly built becoming inaccessible in a single moment. In such a catastrophic scenario you should get an exceptional outlook repair tool like the DataNumen Outlook repair application. This splendid program can bring back all your data including your leads in a matter of minutes irrespective of the media where they are laying around.

Author Introduction:

Alan Chen is President & Chairman of DataNumen, Inc., which is the world leader in data recovery technologies, including sql recovery and outlook repair software products. For more information visit http://www.datanumen.com/