Understanding the logic behind using Outlook as CRM

The success of

nearly every company is dependent on its relationship with its customers and it capacity to attract prospects. Given the acute need to maintain contact and reach out to countless entities at the same time, a large of companies have invested their money in CRM tools such as SalesForce and others of its ilk. A fully featured CRM tool is typically capable of managing nearly every aspect of customer outreach and can be used to streamline the sales process. It can also be used to offer customer service and even technical and product support if needed. Moreover with the use of data warehousing technologies, such applications can provide insights and trends on key performance indicators. While CRMs do have their unique advantages, the fact they are costly and require a considerable degree of effort to become familiar with have pushed many professionals to look at using Outlook as a mini CRM tool. In fact with the Business Contact Manager feature becoming available in latest iterations a host of companies are looking at Ms Outlook to meeting their CRM needs.

What Works for Ms Outlook as a CRM Tool

The primary advantage that Outlook has over other CRM tools is cost. Since the Business Contact Manager comes as free add on, you can save the staggering expense expected with a CRM tool license for multiple users. Moreover Outlook gives you the flexibility to share accounts with your team members and work collaboratively to an extent. Outlook also scores high on the fact that it sticks to the basic CRM standards and is easy to grasp as compared to outlandish CRM tools that takes days to get a hang off. Moreover the fact that your business contacts and previous conversations are already present in Outlook makes it an obvious choice for many who do not like the idea of transferring everything into a different application.

Uniquely suitable for Small Businesses

Owing to its user friendliness and bunch of well thought out features, the Business Contact Manager for Outlook can be exploited by small businesses to reach out to its customers. It gives them the choice to maintain regular contacts with prospects and customers and tracks business accounts in a professional manner without expending a fortune. Moreover small business owners can access their contacts lists from their phones using OWA and use the Business Contact Manager dashboard to visualize their sales position from a single point.

Avoiding loss of business data in case of a PST corruption

In case you end up with a corrupted PST file, it may be extremely difficult for you to get back your important business data without using a powerful outlook repair tool. Incidentally the repair tool should have the capacity to tackle tricky issues and even negotiate large files. Given the requirements, the DataNumen Outlook Repair is the best application currently in vogue that can meet any contingency involving corrupt PST files. The tool is even capable of digging out data from crashed Virtual data drives with equal ease.

Author Introduction:

Alan Chen is President & Chairman of DataNumen, Inc., which is the world leader in data recovery technologies, including sql recovery and outlook repair software products. For more information visit http://www.datanumen.com/