Advantage of Outlook Business Contact Manager for Small Businesses

In a highly competitive business environment,

powerful CRM tools like SalesForce can go a long way in helping companies manage their marketing process in an effective manner. However small businesses typically do not have the budget to invest in a top of the line CMS tool and most of them invariably use emails for their outreach and customer management efforts. Now if you are using the latest iteration of Ms Outlook client then you would be surprised to know that it’s inbuilt Business Contact Manager (BCM) can double up as a mini CRM tool. Let’s look at some of its key advantages that small businesses can harness.

Manage Leads in a proficient manner

Leads are invariably the most critical aspect for any marketing activity. The Outlook Business Contact Manager offers us with a plethora of Lead management tools. You can create a new Lead record or generate it from any email that you have received from a prospect. Outlook allows you to qualify leads based on your judgment and even gives you the opportunity to rate lists as per their business potential. 

Reach Out to Prospects Using the Marketing Workspace

The Outlook BCM has the capacity to help your reach out to prospects by using the Mass Email tab. It essentially allows you to send a mass mail to whole list of prospects either through email or through direct mailing. You can filter the email list as per your choice and even create the Marketing content in Publisher application. Moreover you can use Gadgets to track the results of the marketing activity you rolled out.

Manage Multiple Projects Directly Out of Ms Outlook

The Business Contact Manager has a dedicated Project Management section that can be used to manage multiple projects at the same time. To start with you can click on Project Management under the BCM tab and initiate a New Business Project. Once the project is created, you can add several tasks to it. Moreover you can allocate a specific task to an employee and track all communication related to the project in a seamless manner. From the dashboard you can have a bird’s eye view of the tasks that have been completed and any tasks that overdue.

Small Businesses Should Jealously Protect their Marketing Data

When it comes to maintaining records of client interactions, the Ms Outlook mail client is second to none. From contact details to meeting records, it has a place to enter just about any client related data you wish to capture. However in case of an Outlook crash this data can be at risk. For small businesses it is extremely important to keep track of their client details and conversations as they are expected by their patrons to give personalized attention. Now if you ever experience an Outlook crash, you would be comforted to know that there is a outlook repair tool called DataNumen Outlook Repair that can assuredly bring back your compromised data. This versatile tool is capable of recovering even most expansive PST files that you can ever possess and is capable of digging out all Outlook data elements including Journal entries and Calendar notes.

Author Introduction:

Alan Chen is President & Chairman of DataNumen, Inc., which is the world leader in data recovery technologies, including sql recovery and outlook repair software products. For more information visit http://www.datanumen.com/