For a
small business it is always a challenge to embrace technology without incurring
huge costs. Many small business owners refrain from using a CRM tool owing to
the associated costs. However with the Business Contact Manager (BCM) feature
in Outlook, small businesses can look to work with a flexible and feature rich
mini CRM tool without running up any additional costs. Since the time the BCM
feature was rolled out, it had its fair share of admirers and critics. While
some people criticized it for lack of sophistication, the truth remains that it
is a very formidable customer management tool in the hands of a knowledgeable
user. In fact one can generate reports of the leads that have stored as per
their preference using the BCM tool.
Generating
Repots and Charts in Business Contact Manager
The
Business contact manager offers several predefined reports for you to view
leads according to your needs. Besides the standard reports, you can create customized
ones based on your requirements by altering the predefined formats. To start
with you need to select the report you wish to modify and click on Modify
report on the report toolbar. In the subsequent pane you can make the changes
related to filters, headers, font etc as per your choice.
The
filter options available in the BCM allow you to include certain set of leads
based on different parameters such as location or date or stage of the lead.
Besides filtering the leads you can choose to customize reports by including
user defined blocks or create criteria to match your requirement. Incidentally
BCM offers customization of the existing record types too and even the forms
for entering records can be tailored to your needs.
Besides
creating custom reports you can also view a specific report in form of a graphical
chart. In order to do so, select the report you wish to work on and then click
on Charts on the Ribbon interface. Outlook allows you to add appropriate labels
and select the data range that you wish to display in the charts. In case you
wish to undertake a detailed analysis, you can export a lead report to Ms
Excel.
Outlook
crash can compromise lead data stored in BCM
While the
Outlook application is extremely suitable for lead management and the Business
contact manager is laden with features to facilitate the same, an Outlook crash
can jeopardize your entire effort. If the Outlook application crashes due to a
PST error, there is a distinct chance that it will not only compromise the
encompassed emails but other data including lead information stored in the
Business Contact Manager. So if you ever encounter such a situation, it would
be prudent for you to invest in a powerful pst repair tool like
DataNumen Outlook Repair application. It is capable of recovering every data
element stored in the Outlook application including leads, contacts. journals
and notes. Moreover the recovery process is rather easy to carry out and can be
completed within minutes.
Author Introduction:
Alan Chen is President & Chairman of
DataNumen, Inc., which is the world leader in data recovery technologies,
including sql recovery and
outlook repair software products. For more information visit http://www.datanumen.com/
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